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László Mezriczky – marketing economist, corporate communications specialist. László has worked as a top level communications leader in the multinational environment for companies such as Digital, Compaq, HP and Hungarian Telekom. He has been at the head of his own business, Ispiro Consulting Ltd., since 2007. He has been acting as President of the Hungarian Advertising Association for 15 years, is member of the advisory board of Budapest Metropolitan University and contributes to the work of the Superbrands jury.
Dr. Zsuzsa Szvetelszky – social psychologist, gossip researcher. Zsuzsa has been involved in market and organisational research for a decade and a half and works as an internal communications expert, organisational developer and consultant. She published her monograph on gossip in 2002; since then she has been researching the structures of informal and latent networks and the contents mediated by such networks. She is a university lecturer publishing in Hungarian and international peer reviewed journals.